Retail & Lifestyle2024

Brew & Bloom

A café and kitchen brand designed from the ground up to be franchised. Simfle created the identity, the digital presence and the growth systems a franchise network runs on, ready to roll out across five Australian capital cities.

Project
Brand concept, 2024
Model
Franchise-only café brand
Markets
Melbourne, Sydney, Perth, Canberra and Hobart
Scope
6 services
Brew & Bloom shopfront and branded delivery van being unloaded with fresh produce
The brief

A café brand built to be franchised.

Brew & Bloom doesn’t run a café of its own. The business is the brand: a complete, ready-to-open café and kitchen concept that franchise partners take into their own city.

So every touchpoint had to work the same way everywhere, from the cup and the menu to the uniform and the van, and every franchise enquiry needed a clear path from first click to first conversation.

What Simfle delivered
  1. 01Brand & Creative
  2. 02Web & Digital
  3. 03Social Media
  4. 04Lead Generation
  5. 05AI & Automation
  6. 06AI Content Studio
Franchise markets

Designed for five capital cities.

The franchise model is built for Melbourne, Sydney, Perth, Canberra and Hobart. The brand, the website and the systems behind them work the same way in each one.

MelbourneSydneyPerthCanberraHobart
The work

Made for Brew & Bloom.

Takeaway cup, paper bag, pastry box and napkins in Brew & Bloom branding
Latte in a green Brew & Bloom cup beside avocado toast
Table setting with branded plate, menu, cutlery and coaster
Brew & Bloom business cards in forest green and cream
Branded apron, cap and folded shirts for Brew & Bloom staff
Brew & Bloom shopfront, takeaway range, barista, retail shelf and street sign
AI workflow automations

0+

built to run the business 24x7, from the first booking to the last payslip.

Projected sales

A$0M in 2027

then 47% growth a year

Always on
  1. Bookings24x7
  2. Reservations24x7
  3. Invoicing24x7
  4. BAS submissions24x7
  5. Payroll24x7
  6. And more
Projected savings a year

A$0K+

on tech-based freelancing overheads

Projected operations efficiency

+0%

from AI automation

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